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the face behind the brand

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Jo - Founder & Owner

“We care about what we feed ourselves and our impact on the environment, you can make a difference through your dog too”

I'm Jo - the owner of Collar Club and that furry friend on the left is Winston, my trusty Quality Control manager.

Having worked in ethics and sustainability for the majority of my professional life, I knew that when I finally embarked on my own business adventure, that these two values would be at its core.

Our Story

Collar Club was created through a culmination of brain wave, and necessity. When Winston arrived into our home aged 7 months, he wasn't in the greatest of health.

He had a bad coat that was dull and patchy, flaky dry skin and his tummy, well, lets not go there.

I went on a mission to improve his health naturally and spent many hours hours researching treats and brands that shared my values when it came to honest, natural products.
I came across so many wonderful brands that shared my vision and values, and I wanted to share these with the world. A blog wasn't going to cut it and hey presto, Collar Club was born.

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Founder image

Our mission

Sustainability isn't just our impact on the environment, its about living a life that is balanced and had longevity - just like the life we wish for our dogs. We know we aren't perfect, and there is always room for improvement, but our mission is to run a business that gives back where it can. Helping the health of dogs around the world, with minimal impact on the environment.

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